It is essential for the brand to achieve cut- through, differentiation and disruption at point of sale in a highly competitive market.
We explored how the brand could utilise emerging technologies such as conductive ink.
Having initially developed a proof-of-concept to explore the potential of the idea, successful research resulted in the development of a fully working prototype. This ensured a product could be developed to fit within per unit cost limitations. Following field testing, it is expected the product will achieve mass production across multiple regions.