Motion activated interactive installation
Absolut Andy Warhol Edition
- Point of Sale
- Brand experience
Digital airport brand experience
Face Recognition POS unit to promote the unique Andy Warhol bottle design in Worldwide Duty Free (WWDF).
Drive awareness, engagement and interaction with the product in the highly competitive space of WWDF. Also, to drive social amplification of the product.
Face recognition was used to attract people to the installation and enable them to create an Andy Warhol-inspired masterpiece of themselves. On completion, they were invited to enter a competition to win unique merchandising and receive their personalised Warhol image via email. The email provided links to share their image on social media, thus promoting the brand.
The product’s success at Heathrow Airport led to wider implementation across major WWDF in Asia.
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